How We Grew a Tattoo Studio’s Instagram by 72%, Booked 19 Clients, and Achieved 119% ROI in Just 30 Days

Client Overview:

Flash Tattoo is a boutique tattoo and PMU studio located in Jindalee, Brisbane. They partnered with us on the Maximum Growth Package, aiming to increase local brand visibility, revamp their Instagram presence, and attract new client bookings.

Flash Tattoo

Challenges:

  • Weak Instagram profile: minimal bio, no highlights, inconsistent posting
  • Low visibility among local audiences
  • No prior experience running ads or using social media to generate client bookings
  • Goal: grow their follower base, attract inquiries, and book appointments

Solution / Strategy:

We implemented a two-pronged strategy focused on:

Meta Ads: Instagram traffic campaign targeting Brisbane locals to drive profile visits

Instagram Makeover:

  • Rewrote bio with clear value proposition, location tags, and call-to-action
  • Created branded Story highlights
  • Increased post frequency and added Reels
  • Strengthened visual identity for trust and appeal

Execution:

Designed and launched high-converting creatives to drive profile clicks

Managed content calendar with 5+ weekly posts

Optimized profile for local discovery (hashtags + geotags)

Weekly performance reviews and content optimization

Results (After 30 Days):

  • Follower Growth: 155 → 267 followers (+72%)

  • New Appointments Booked: 19 clients

  • Cost per Click (CPC): $0.09

  • Posts Added: 23 new pieces of content

  • Local Reach: Majority of new followers from Brisbane, QLD (based on analytics)

  • ROI: +119.4%

  • Instagram Engagement: Higher profile views, DMs, and content reach

Includes: Before/After IG growth & follower location analytics
Flash Tattoo Case Study Melbourne
Flash Tattoo Case Study Brisbane
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Cost per Click (CPC)
Flash Tattoo Case Study Cost per Click
Lead Generation Ad
Flash Tattoo Case Study Lead Generation Ad

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